How Location Pages Boost Your Local SEO (And How to Create Them)

If you have multiple business locations but only one “Locations” page with a list of addresses, you’re leaving a massive amount of organic traffic on the table. The fix? Individual location pages — one per store — optimized for local search.

What Are Location Pages?

Location pages are standalone web pages dedicated to a single business location. Each page includes the store’s address, hours, contact information, photos, directions, and unique content about that specific location.

Think of them as landing pages for local searches like:

• “[Your Brand] downtown Seattle”
• “[Your Brand] store near me”
• “[Your Brand] Brooklyn hours”

Why Google Loves Location Pages

Google’s local search algorithm prioritizes relevance, proximity, and prominence. Individual location pages help with all three:

• Relevance — A page specifically about your Seattle store is more relevant to “Seattle” searches than a generic locations list
• Proximity — When the page includes structured data (schema markup), Google can better match it to nearby searchers
• Prominence — Pages with unique content, reviews, and engagement signals rank higher

What a Great Location Page Includes

Based on our analysis of top-ranking location pages, here’s what you need:

1. NAP consistency — Name, Address, Phone must match your Google Business Profile exactly
2. Embedded map — An interactive map centered on this location
3. Business hours — Including holiday hours and special schedules
4. Unique description — Not copy-pasted from other location pages
5. Photos — Actual photos of this specific store
6. Schema markup — LocalBusiness structured data for rich results
7. CTA — “Get Directions,” “Call Now,” or “Book Appointment” buttons

How Pinbly Creates Location Pages Automatically

Building location pages manually for 10, 50, or 500+ locations isn’t practical. That’s where Pinbly comes in. When you add a location to Pinbly, it automatically generates a fully optimized location page with:

• All your store details formatted for both users and search engines
• LocalBusiness schema markup
• An embedded map with directions
• Mobile-responsive design that matches your brand

The Results

Brands using Pinbly’s location pages typically see a 40-60% increase in local organic traffic within the first three months. That’s traffic from people actively looking for a store to visit — the highest-intent visitors you can get.

Getting Started

If you’re managing multiple locations and want each one to rank on Google, location pages are non-negotiable. Pinbly makes it automatic. Start your free trial and watch your local search visibility grow.